Social Media
90% of people buy from brands they follow on social media. Having a presence on social media is no longer an option for any business, it’s a necessity and the best method to engage a captive audience and convert them to customers through the art of conversation. However, selecting the best social media platforms can be a significant challenge.
Social Media Made Simple
Social media management can turn into a full-time job without the right resources. Agency 50 is here to help companies of all sizes develop a scalable and consistent social media plan without the hassles and hurdles. Our goal is to keep brands engaged through great content developed by our team or in collaboration with our clients.
Social Media Strategy
Social media management requires a cohesive strategy that starts with Facebook, Instagram, LinkedIn, and the most popular social media platform options. Success starts with understanding the most relevant opportunities to the business type. This allows our team to create and deliver content that is relevant to its intended audience.
Our Approach
A social media management engagement with Agency 50 starts with an audit of existing social media platforms. Our critical research informs our discovery, which in turn helps us align with our client’s goals and define what success looks like. Most importantly, it allows us to develop an editorial calendar so we can map the frequency of posts and commit to a schedule.
A Two-Way Dialogue on Social Media
Once our plan is in place, we’ll deploy the content and continually track activity on social media channels. Monitoring the conversations and responding quickly is critical to keep the audience engaged. Collecting the most relevant data informs our future efforts and assesses growth opportunities using all the available tools below.
Social Media Management
We keep your social media profiles current and content fresh. Our process ensures consistency in the brand’s message whether we are posting once a day or ten times a day, across one social channel or ten social channels.
Social Media Marketing
Adding fans and followers to social media channels is always a key mission. We build a strategic content plan designed to attract the right audience through a thoughtful strategy and proper keyword implementation.
Social Media Advertising
Boosting posts can drive additional traffic and increase awareness and revenue. We are experts when it comes to targeted placement of paid advertising to help companies expand their reach on social media platforms.
Content Writing
Writing is at the heart of everything we do. We take the time to learn our clients’ business from every angle, and this empowers our =team of social media writers to deliver content that is on brand and carries that unique voice.
Facebook Advertising
This is one of the most cost-effective platforms for any business that needs to create loyal followers that lead to sales. There are now 3 million companies advertising to a user base of over 2.7 billion people and growing.
Instagram Marketing
Over 2 million businesses use Instagram to connect with followers, and our team of social media experts is very knowledgeable when it comes to the nuances of Instagram for capturing and nurturing leads into customers.
Twitter Marketing
In a study of how people engage with brands on social media, Twitter is the #1 platform for interaction with a brand. Agency 50 makes sure our clients’ Twitter followers are engaged with content that matters to them.
LinkedIn Marketing
This is the single best platform for business-to-business (B2B) companies to attract executives and key decision-makers within any industry. We optimize LinkedIn landing pages, content, and posts to promote thought leadership.
YouTube Marketing
YouTube is the second-largest search engine behind Google, and we partner with companies to deliver a YouTube strategy, channel management, video content, and keyword optimization to create organic reach.
TikTok Marketing
70% of all TikTok users are between the ages of 13 and 24, making this platform the most effective way to deliver brand marketing to a young audience. We help companies create original video content and manage paid ads.
Social Media Case Study: GOOD DAY FARM
GOOD DAY FARM has quickly become the South’s #1 medical dispensary cannabis brand, with expansion planned throughout the region. They have engaged a loyal following for their online sales and retail network in Arkansas and Missouri with an approachable, welcoming brand, innovative products, and a high-tech, high-touch combination of cultivation and distribution.
OBJECTIVE
GOOD DAY FARM partnered with Agency 50 to establish a proactive communications initiative in early 2022 to support sales for their dispensaries and overall growth goals. The focus included building multiple websites, social media, text, and email campaigns, leveraging Instagram as well as a new database resource customized for the cannabis industry.
TACTICS
The Agency 50 team developed a highly organized, systematic process of content creation, scheduling, and posting. The team identified essential themes and guidelines, instituted weekly calls with GOOD DAY FARM leadership and store managers, created a comprehensive content calendar with approval tracking using Monday.com, and integrated text and email delivery with the client’s Alpine IQ account as each store added the tool. We balanced the imperative of organization with the desire for flexibility, so GOOD DAY FARM could be topical, local, and responsive.
RESULTS
Within the first few weeks, the team had established a foundation and regular cadence of messaging that was resonating with customers and helping the managers of the first four stores achieve their sales goals. It facilitated the smooth addition of four more store openings over the next several weeks, plus the addition of two retail outlets with similar functions but distinct and separate branding. The Agency 50 team fielded customer inquiries and comments with same-day responses, provided metrics at each step, and documented steady increases in website traffic and engagement as further validation for the initiative.
