Lead Generation
Our customized lead generation initiatives, for both B2B and B2C, propel your sales with precisely targeted campaigns in relevant media. We build your funnel, test, and expand lead generation programs to efficiently utilize resources and continually optimize our approach. We are experienced in building metrics that increase ROI and define what success looks like for you!
Driving growth for your pipeline
Generating leads is a key responsibility of any Business-to-Business (B2B) and Business-to-Consumer (B2C) company. We design targeted lead generation programs that drive new customer acquisition and increase ROI. Our data-driven approach allows us to track how customers react to your message so we can continually refine your message to increase success.
A quick strike for a quick win
Our lead generation engagements begin with a short-term, hyper-targeted social media campaign with an intentionally limited budget and specific audience. This is a great way to prove our value while keeping your costs down. We consider this approach an important first step towards precision performance targeting, testing audiences, and adjusting the strategy based on the data.
Our Approach
Analyzing the data is a critical part of our process—it enables us to build your audience funnel with precision and inform the the right mix of tactics. The data allows us to optimize the campaigns to increase conversions.
Learning, building, and optimizing for growth in your lead generation pipeline
Our programs are not one-size-fits-all. We collaborate with you to create a lead generation program that fits your budget, expectations, and timeframe while bringing your business maximum ROI. We are also adept at creating content, designing graphics based on your brand standards, and programming lead generation tools that support your campaigns.
Native Lead Gen on Facebook
Facebook lead gen ads are promoted forms that provide an offer or asset of value. When a prospect clicks on a lead ad, a form appears with information pre-populated directly from their Facebook profile.
Text Message Drip
While it is difficult to get young adults to answer the phone, they read 99% of texts received. This is a fast and effective way to reach prospects and can be hooked into Facebook and Instagram campaigns.
Retargeting
Every time a new visitor lands on your website, a code drops an anonymous browser cookie. When your visitors browse the web, the cookie will serve ads to those individuals who visited your site.
Lead Magnet
This is a timely, relevant downloadable asset that can be promoted on social media and other channels. It positions your business by creating perceived value and compelling prospects to download your asset.
Snapchat Swipe to Chat/Swipe to Call
Snapchat ads can be effective in generating different actions such as visiting a website or downloading an app. Users can swipe up on an ad to directly call or text a business from their smartphone.
Landing Pages
Deploying a standalone web page with a clear call to action that supports single or multiple campaigns can be a very effective tool to drive leads and provide valuable insights to optimize your lead funnel.
HTML Email Drip
This solution involves a mobile responsive three-stage email campaign (pre-opt-in or post-opt-in) that precedes a user action. The email is automated, with the follow-up sent based on specific criteria.
Other Platform Agnostic Opportunities
Reddit, Twitter, Spotify, Pandora, and Twitch are additional platforms that we can employ. A platform-agnostic stance enables us to test each medium, assess results, and optimize campaigns for any budget.
Lead Generation Case Study: Transcom
Transcom is a global customer experience specialist, providing customer care, sales, technical support, and credit management services. The company operates in Europe, North and South America, Asia, and North Africa. Transcom employs 29,000 work-at-home customer experience specialists at 50 contact centers across 21 countries, delivering services in 33 languages.
OBJECTIVE
Build a lead generation campaign that promotes brand awareness through the deployment of multiple lead magnets to drive marketing qualified leads (MQLs) and increase the sales pipeline.
STRATEGY: TOP OF FUNNEL
- LinkedIn employee amplification and sponsored social content to generate brand awareness
- Organic social content delivered on Facebook
- Paid search using targeted key phrases for users doing research
STRATEGY: MID-FUNNEL
- Facebook & LinkedIn: Native lead gen ads
- LinkedIn: Target audience and retargeting buys
- Facebook: Retargeting
- Google: Retargeting to drive users to the Transcom HubSpot landing page
STRATEGY: BOTTOM OF FUNNEL
- Sales team connections in LinkedIn
- Email nurture drip campaign with call to action
