 Brand Strategy Solutions
Your brand is a unique asset that reflects who you are and what you can do for customers. It’s something intangible yet so powerful and it creates perceived value and impact. It’s your secret weapon. Our job is to help make it more distinctive, engaging, and agile, so it becomes a growth engine that connects and resonates with your target audience.
Humanizing Brands That Drive Revenue
For over twenty-five years, Agency 50 has been the creative force behind hundreds of successful brands with our brand strategy solutions. We build the tools companies need to drive revenue with recognition, reputation, and expertise in a wide range of B2B and B2C market segments and media disciplines.
Agency 50 prides itself on building durable, long-term relationships with our clients, with many lasting decades, and we thrive on a robust network of referrals, continual business, and repeat engagements.
The secret to our success is developing and conveying brand attributes that are revealing and relevant to your customers.
Creativity Driven By Strategy
We’re not your typical graphic artists, advertising executives, and logo designers. We’re strategists, marketing engineers, and branding experts. Our success is driven by our process, empathy, and passion to help you succeed while delivering a return on investment.
Our job is to help you find a voice in the marketplace that promotes your true value with our brand strategy solutions. That starts with a deep understanding of your business and marketing objectives.
We recognize that every branding challenge requires a unique solution, and our team is uniquely qualified to craft the right tools to empower your brand’s success.
Our Approach
Every idea we deliver for your brand identity is uniquely fresh and aligned with your strategy. We use every available tool to deliver a sound strategy that leads to exceptional creativity. We don’t assign one person to your project as so many firms do. We tap into our small army of talented individuals to provide multiple insights and interpretations that deliver the aspirational value and message behind your brand.
BRAND STRATEGY
- Market Research
- Competitive Analysis
- Discovery Workshops
- Brand Architecture
- Brand Narrative
- Brand Positioning
- Brand Voice
- Message Maps
- Brand Insights
COMMUNICATIONS STRATEGY
- Naming
- Media Planning
- Public Relations
- Copywriting
- Social Media Content
- Press Kit Development
- Event Marketing
- Email Marketing
- Press Releases
GRAPHIC DESIGN
- Logos
- Corporate Identity
- Stationery
- Business Cards
- Packaging
- Brochure Design
- Illustration
- Infographics
- Signage
- Point-of-Purchase Design
- PowerPoint Presentations
- Style Guides
- Sales Collateral
- Promotional Products
- Trade Show Booths
- Printing Services
- Direct Mail
- Case Studies
DIGITAL MEDIA
- Website Design
- Website Programming
- Website Maintenance
- Content Management SystemsÂ
- Social Media Graphics
- Blogs
- Display Banners
- White Papers
- Fact Sheets
- E-Commerce
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per Click (PPC)
- Corporate Videos
- Explainer Videos
- Motion Graphics
- 3D Animation
- Webinars
Branding Strategy Case Study: Love Envelopes
Love Envelopes is a leading custom envelope manufacturer and a key player in the $1.5 trillion U.S. mailing industry. Founded more than 60 years ago with plants in Dallas and Tulsa, Love Envelopes provides envelopes in almost every size, color, paper, and configuration imaginable. The printing facility manufactures nearly three billion envelopes each and every year.
OBJECTIVE
While demand for traditional transactional mailings has been steadily declining due to paperless delivery and bill payment, other segments such as direct marketing are alive and well. Plus, the uneven quality and service of certain competitors provided an opportunity for Love Envelopes to solidify their value proposition, get credit for significant investments in new equipment, and seize a bigger share of a gradually declining market, with both B2B and B2C components.
STRATEGY
Agency 50 planned and implemented a wide-ranging discovery process and talked with customers, sales representatives, the customer service teams, and employees from across the business.
We crafted conclusions and choices for a brand development workshop, which helped generate a detailed briefing for the creative team. Our positioning leveraged the unique company name and Love Envelope’s Passion to Perform, with a bold new red, black, and white color palette.
TACTICS
We developed a fresh new corporate identity, followed by a comprehensive style guide and website for Love Envelopes along with a photo & video shoot, and a full complement of new assets.
We launched a parallel project to rebuild the company’s e-commerce site for consumers at Letter Jacket Envelopes, improving the user experience and reducing the degree of manual intervention required for order processing.
