Featured on DesignRush’s list of 17 Best Video Production Designs That Craft Memorable Visual Narratives, this video for the ABC+ app takes brand repositioning inspired by the pandemic and translates into a simple, compelling, brand story.
After the pandemic, ABC Fitness knew that the company needed to think beyond its brick-and-mortar locations and connect with customers at home, on the go, or wherever they happen to be. This led to creating the ABC+ app and its many valuable features.
Agency 50 developed an introductory video that brings viewers into the app users’ lives, while also showing us how ABC Fitness team members interact with customers and enhance their fitness journeys.
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