Coushatta Fuller

MANAGING PARTNER

With over 20 years of experience in marketing strategy and communications, she is a proven brand strategist who delivers impactful results. Her sharp instincts, paired with an empathetic approach, have guided clients through the complex transitions of entering or exiting the world of “celebrity athletes” while protecting and growing their brand visibility and value. She amplifies their voices, supports them in B2B and B2C projects, and drives business ventures forward. Her work spans press campaigns, award shows, and events across traditional print, broadcast, and digital platforms.

Her extensive relationships with globally recognized and grassroots brands and a vast network of corporate and media connections equip her to navigate the multifaceted challenges of celebrity branding with precision and ease.

Throughout her career, Coushatta has developed extensive expertise in:

Developing and executing comprehensive brand strategies
Leading rebranding efforts and establishing brand governance
Assessing, analyzing, and proposing innovative marketing and public relations strategies
Aligning business objectives with market data and competitive information
Implementing cohesive communication strategies for multiple operating companies
Establishing thought leadership positioning and visibility across various channels
Producing and packaging data-driven brand stories and insights
Managing marketing automation campaigns integrated with research and analytics
Overseeing strategic messaging and execution of marketing communications
Developing marketing and sales materials for diverse audiences
Coordinating CRM events, initiatives, and conference planning
Leading highly-skilled marketing teams across global markets
Maximizing brand equity and reputation management
Executing integrated marketing communications plans
Driving demand generation through strategic marketing initiatives
Balancing analytics with creativity in marketing approaches

Phone: (214) 997-1223
Email: coushatta@agency50.com